Value is key

Couple of key points from a piece in news.com.au:

  • Fady Hanna (Flagship Digital ) build his marketing business by creating a message that focusses on showing value
  • first understand the customer group being targeted, then profile individuals within that group, then create a communications strategy to target them
  • Revenue is a by-product of showing someone value

<read full article>

Leave a Reply

Your email address will not be published. Required fields are marked *